http://adsoftheworld.com/media/print/aa_ceara_family?size=_original
Content
The add is selling the consequences of suicide from alcoholic depression. By committing suicide, your dragging your family along with you through your troubles.
Message
By committing suicide, your dragging your family down, you might as well be killing them yourself.
Character and settings
The father figure, who is depressed by his alcoholism is about to commit suicide. However he his holding a rope that is tied to his family in his hands.
Theme
Suicide and the effects on your family
Medium
Picture, art.
Historical Context
The country was Western looking, the time line is current. Gender wise, the male, which is the supposed head of the household.
Word and Image
No written words other than AA
Layout
We have a simple add with only the AA symbol showing dead center to grab your attention. Almost as if it was in a thought bubble. The father is dead center as well, to grab your attention.
Design
The colors are neutral to focus more attention to the subject.. The dark clouds are for brooding over the family and the AA symbol has a ray of sunshine to show that its a lifeline of sorts. As if a guardian angel.
Voice
Alcohol affects your own balance, but it knocks over not only you.
Rhetorical Appeal
This is definitely designed to produce an emotional response of guilt to the reader. Maybe sorrow or sadness for the family. either way, it plays off the ethos of the reader to get their attention.
Strategy of Development
There is a story. The father figure is contemplating suicide to deal with his issues. He is suffering from depression due to alcoholism and is seemingly realizing that if he does this, he'll take his family along with him.
Cultural Resonance
Western civilization. Probably a higher percentage of suicides.
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